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1872 on August 8, filed patent application for Improvements in Fastening Pocket-Openings 1873 patent 139,121 awarded to Jacob Davis and one half assigned to Levi Strauss & Co.1873 Levi hires Jacob to oversee production of the riveted pants at the San Francisco plant 1875 Levi and two associates purchased the Mission and Pacific Woolen Mills 1890 the year that the lot number "501" was first used to designate the denim waist overalls 1935 Levi's jeans for women were first featured in Vogue magazine 1936 The red Tab Device was created to help identify Levi's 501 jeans from a distance 1960 The word jeans became popular when the baby-boom generation used the term for the pants jeans, blue jeans, levi's, denim waist overalls, 501, dungaree, The first jeans came in two styles, indigo blue and brown cotton "duck." Unlike denim, the duck material never became soft and comfortable so it was eventually dropped from the line.

In 1872 Jacob wrote a letter to Levi to suggest that the two men hold the patent together.

Levi, who was an astute businessman, saw the potential for this new product and agreed to Jacob's proposal. That day is now considered to be the official "birthday" of blue jeans.

A decade later, blue jeans became a symbol of egalitarianism, a uniform for young adult baby boomers waging a generational war.

In the 1970s Me Decade and the beginnings of celebrity culture surfaced, jeans were definitely about being sexy and all about fashion.

The word jeans became more popular around 1960 when the baby-boom generation adopted the term for its favorite type of pants. Levi Strauss came to San Francisco in 1853, at the age of twenty-four, to open a west coast branch of his brothers' New York dry goods business.

He had spent a number of years learning the trade in New York after emigrating there from his native Germany.

Although denim pants had been around as work wear for many years, historically dating back to England in the 1600s with a fabric there called denim, it was the first use of rivets that created what we now call jeans.

"Waist overalls" was the traditional name for work pants, which is what these first jeans were called.

The 1990s took denim onto country-western dance floors, onto the red carpet and created puzzling fashion styles from born-to-be-torn grunge jeans to baggy hip-hop jeans to rock star appeal all adding to the confusion of casual Fridays.

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