Friends Reunited branding was attached to CD collections of nostalgic popular music, and television programmes broadcast on the ITV network, which owned the site until August 2009.
Following ITV's sale of the site to DC Thomson's Brightsolid subsidiary in 2009, the company relaunched Friends Reunited in March 2012 with a new emphasis on nostalgia and memories.
Ex-Financial Times executive Michael Murphy was brought into Friends Reunited as the new chief executive in 2005 and the similar web site School Friends Australia & Findakiwi New Zealand was rebranded and merged with the UK site.
with the focus shifting from reuniting with school friends to being a place where people collect and share memories of the past.
On 1 October 2013, under the guidance of new CEO Annelies van den Belt, Brightsolid Online Publishing was rebranded as DC Thomson Family History, focusing on its core family history brands.
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By December 2005, Friends Reunited had over 15 million members and was bought by British TV company ITV plc for £120 million (8 million), plus further payments of up to £55 million based on its performance up to 2009.
In 2007, ITV Chairman Michael Grade described the site as "the sweet spot" of the internet and stated that "Friends Reunited is one of the great undersung jewels in the crown ...
Friends Reunited was a portfolio of social networking websites based upon the themes of reunion with research, dating and job-hunting.Tags: Adult Dating, affair dating, sex dating